Chick-Fil-A TOP PR Dies: It Gets Real in PR

Eat more Chikn. A common phrase we’ve learned from those flying cows. Along with excellent customer service and quality food, Chick-Fil-A is in the midst of a major PR crisis as they continue to show their objection to gay marriage and the gay community. This PR crisis birthed after the CEO of Chick-Fil-A openly discussed their stance against homosexuality in America.

The company’s chief spokesperson/publicist, Don Perry, died today of what reporters are calling a heart attack. I was taken by the news! Ironically, Perry dies in the midst of probably the most challenging PR crisis the company has had to deal with. Perry worked for Chick-Fil-A for 29 years. The LA Times reported some comments from his colleagues after the news reached media outlets http://www.latimes.com/business/money/la-fi-mo-chickfila-perry-20120727,0,7787369.story 

There is a lot of power in public opinion and brand management. This incident is a great example of how critical a publicists’ job is to ensuring a brand is held in a positive light at all times. Chick-FIil-A’s stance comes at no surprise to me. They are closed on Sundays, and they usually close every sale with “God Bless You.” Is Chick-Fil-A wrong for openly sharing their views on Gay marriage? They are one of the very few companies that operates on strong Christan-based principles, and these principles are seen within their business operations. The Gay community is in uproar and has even boycotted many Chick-Fil-A restaurants nationwide. Either way, this is a vivid illustration of how much stress and responsibility is involved in working in the world of public relations.

As a publicist, one is required to take on the most difficult tasks of a brand’s reputation and your client’s problems become your own. May Don Perry Rest In Peace, and my prayers are with his family and the entire Chick-Fil-A organization.

 

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