#NOH8 | MINI Cooper Brand Activation Atlanta Pride Festival 2014!

images GO IN FOR THE THRILL. — MINI 

October 13, 2014– Atlanta, GA—Happy PRIDE Atlanta! This past weekend, I attended one of the gayest events ever— yet, it was one of the best experiences of my life. For starters, I’ll be politically correct, I’m straight, not narrow. I was selected to serve as an official brand ambassador for MINI USA, home of the chic Mini Coopers that you see riding around the streets of a city near you. The brand activation included giveaways, pictures and free hugs courtesy of Mini USA. We had 4 cars on display including an eye-catching tie dye car that read OUT, that was designed on behalf of MINI USA’s media partners at OUT Magazine. 

Rack Up The Miles 

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Atlanta MINI dealers are proud sponsors of Rack Up The Miles (RUTM), and fundraising efforts for the Youth Survivor Coalition. During the month of October, anyone who goes to a local MINI dealer and test drives the latest model Mini Cooper can contribute to the PINK cause. For every mile driven, MINI will donate $2 to Rack Up The Miles and the Youth Survivor Coalition! I found this to be a great touch to the brand activation station in honor of Pinktober!

Smart Brands are Team #NOH8 

In the competitive world of business, it is crucial to identify your target audience and continuously cater to their every need. Sounds easy right? This is actually the biggest hurdle most brands fail to conquer in their efforts of evolving into a global brand name. In this hashtag society, smart brands, are team #NOH8. The “NOH8” campaign was coined back in 2008 from a group a powerful individuals with one goal in mind— to promote marriage, gender and human equality through education, advocacy, social media, and visual protest. I was intrigued by the numerous brands who made their presence known during the Atlanta Pride Parade, which made its way through Midtown Atlanta on Sunday afternoon. Coca-Cola, Wells Fargo, Mini Cooper, Greater Than AIDS Atlanta, Keurig, Kimberly-Clark Corporation, and Kennesaw State University, to name a few, were all well-represented during the parade. I was overwhelmed with the amount of love, joy, happiness, and PRIDE,  shown throughout the entire weekend.. WOW!

Most Valuable Lesson Learned

Being happy is a choice.

The term gay was originally used to refer to feelings of being “carefree”, “happy”, or “bright and showy.”

According to the original term, I am one of the gayest people I know.

Love is Love is Love.

Hating takes too much energy, might as well love people for who they are, not what they are.

God is Love.

Let’s be brutally honest with ourselves… who are we to judge?

Check out some of my candids from the event and fall madly in love with the person you are becoming!!

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