Most people start a new company with hopes of getting a ton of money for their genius idea, right? But, this is not the case for some startup founders. In fact, the best part about being an entrepreneur is having complete creative control. Whether you want to expand into new markets, or focus on one product– when you keep full ownership of your product, you get to call the shots. We have the inside scoop on a fellow Millennial who is making news headlines thanks to his shaving products– made exclusively for people of color.
What do you get when you couple a unique product with a well-respected cultural influencer? Respect and recognition. Tristan Walker, CEO of Walker & Company has decided to take that route with his latest Ad Campaign, featuring Rapper Nas. As featured during the Fast Company Innovation Festival article in 2015, Walker’s Walker & Company Brands, announced a $24 million Series B funding round and a deal to distribute its Bevel shaving system in select Target stores, as well as through the retailer’s website.
But this wasn’t always the case for Walker, as he shared his story of turning down a $500 Million dollar deal with , Gillette, in order to keep his company BLACK OWNED!
Walker’s investors were among many household names; such as Magic Johnson, John Legend, and Melo7 Tech Partners, founded by Carmelo Anthony to name a few. The most attractive part of this grassroots brand is the fact that they have spent very little on marketing, and most consumers learned about Bevel products via word of mouth.
As a matter of fact, talk is not that cheap.
Tristan’s startup story helps us realize the power that lies within us. As passionate members of the startup community, we are driven by passion and purpose. I was so intrigued by Walker’s willingness to stay committed to the purpose behind his product, rather than seeing every dollar as an opportunity.
Startup news is a source of inspiration for my fellow millennial founders across the land. Keep grinding and learning from your experiences, you only GET BETTER!
Check out the FULL AD OF BEVEL’S LATEST PARTNERSHIP WITH NASTY NAS!
For more information on the Bevel shaving system, and to purchase yours, click here.
About Tristan Walker
A bold entrepreneur and industry leader as an African-American in Tech, Alton Walker left Wall Street to explore his creative genius in Silicon Valley. Walker has been named a USA Today Person of the Year in 2014, Ebony Magazine’s 100 Most Powerful People list, Vanity Fair’s “Next Establishment,” Fortune Magazine’s 40 Under 40, AdAge Creative 50, The Hollywood Reporter’s Digital Power 50, and Black Enterprise’s 40 Next.
He is also the Founder and Chairman of CODE2040, a program that matches high performing black and latino undergraduate and graduate coders and software engineering students with Silicon Valley start-ups for summer internships. Tristan holds a bachelor’s degree in economics from Stony Brook University, where he graduated as valedictorian, and an MBA from the Stanford University Graduate School of Business. He currently lives with his wife and son in Palo Alto, California.
About Walker & Company
“Our vision is to build the world’s most consumer-centric health & beauty products company. We want to completely reinvent the way our community learns about, purchases and enjoys health and beauty products. We’ll do this by developing, designing and testing products and services specifically tailored to our community’s needs and delivering on the promise of great customer service and a simple shopping experience.”
Stay inspired people!