Welcome to our 2nd installment of the Small Biz Spotlight, where we shine a bright light on the incredible business owners and entrepreneurs who are making waves in their industries. At Giselle Avenue, we believe that small businesses are the heartbeat of our communities, and their stories deserve to be told.
Through this spotlight, we’ll introduce you to passionate individuals who have turned their dreams into reality, one innovative idea at a time. Join us as we explore their inspiring journeys, learn from their experiences, and celebrate the diversity of talent and creativity that drives our entrepreneurial landscape.
Get ready to be inspired and motivated by these small business success stories that prove dreams can become a thriving reality!
Giselle Avenue (GA): What’s the name of your company?
Courteney Hewlett (CH): The Carson Alexander Furniture Company (TCA)
GA: What is your company’s story, how did you get started?
CH: TCA started as a concept and quickly turned into reality. I absolutely love traveling with my son. During our travels, I noticed the various design styles used in hotels, riads, and villas while visiting other countries. This inspired me to dive deeper into the many layers of architectural design, high-quality furniture, and luxe living experiences.
GA: What inspired you to start your company?
CH: My son, Carson Alexander. I traveled so much with my previous jobs, and I missed a lot of important moments in his life. This made me want to start my own business.
GA: What type of clients do you like to work with?
CH: I love working with clients who have an eye for quality and timeless furniture pieces.
GA: What is your company’s Instagram handle?
CH: Instagram.com/tca_furniture
GA: What is your company’s Facebook page?
CH: The Carson Alexander Furniture Company on Facebook
GA: What advice can you give to someone looking to start their own business?
It is okay to fail, but fail fast. This was advice given to me in my 20s and I never understood it until now. You will have failures. You may have to restructure your business. You may have sleepless nights and wonder why you are doing what you are doing, but keep going! I have made many mistakes, but I’d rather make a mistake with $1k instead of $100k.
Courteney hewlett, owner of tca furniture
Giselle Avenue 
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