Case Studies

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So, what can we do?

Our team of Communications Professionals have impacted brands across industries. Check out our diverse work portfolio below:


Client: Mychel “Snoop” Dillard

Service: Personal Brand Manager

Problem: Successful business manager wants to share her story by building a personal brand and creating a platform that allows her existing businesses to grow

Solution: We co-created a personal brand name, Who Is Snoop, to launch the campaign. Our team created a professional website while generating a buzz about “Who Is Snoop.” We created unique events such as Giving Thanks ATL and Vibes & Vino to enable our client’s ability to reach a larger audience while growing her online presence. We secured media placements in traditional and non-traditional outlets, including The GA Voice, Creative Loafing,  What Now Atlanta.

Client Feedback:

“I am very grateful to have had the opportunity to work with Giselle.  I learned so much about PR and my needs and goals for my brand from our working relationship.  I am sure Giselle is going to be very dope in whatever career field she ventures down.  Giselle is such a great writer, I look forward to reading her future work.”

–Mychel “Snoop” Dillard, Serial Entrepreneur


Client: Intelligently COOL

Service: Communications Strategy

Problem: Group of millennial creatives in Atlanta founded to connect brands with millennials that do cool shit, but the story was not being told online. Client needed sophisticated communications strategy to include event recaps, social media strategy, media partner relationship management, verbiage for external marketing materials, external/internal communications

Solution: We co-created a two precise mission statements for the group’s flagship events: the millennials brunch, and the intecoo panel series. We provided consistent blog coverage using visual storytelling to ensure consistent brand messaging. We managed both internal and external communication between the organization and key stakeholders. We managed social platforms, such as Snapchat, during events to engage our audiences. We secured Influencer participation in our Panel Series with leaders from notable organizations including Jacob York, Electric Republic; Daniel Dickey, The Resource Guild; and Jason Sosnovsky, Switchyards


Client: Nine 21 Clothing Boutique

Service: Open Model Casting

Problem: Client needed models to execute brand’s first online fashion campaign to launch online boutique. Client requested a diverse makeup of models including plus size, Caucasian, and a muse to represent the everyday working woman

Solution: We created the “Fresh Face Model Call” and successfully promoted, managed, and selected 4 models for this shoot. We partnered with a local business to host the open model casting, and attracted 36 models to the casting call; all of which met the specific requirements of the client.




Client: Greater Academic Principles

Service: Copywriter

Problem: Client needed marketing materials, such as a brochure and website copy, to share the nonprofit’s mission, impact, and services rendered

Solution: Based on a verbal conversation, we developed professional marketing content  to ensure brand messaging remained consistent with website. We worked with our team graphic designer to create an online, printable, and PDF format of a professional brochure

Client Feedback:

“Giselle Ave. created a well-developed and professional digital brochure for my organization. I simply told them what I wanted, and they exceeded my expectations. I am really happy that I chose Giselle Ave. to create such an important project for my organization.  This company is very trustworthy and easy to work with.  I am more than satisfied with the product delivered.

–Courteney Hewlett, CEO, Greater Academic Principles


Client: Kimberly “Kissed Hair by Kim” Gordon

Service: Model Casting

Problem: Client needed a hair model who fit specific requirements. Our task included presenting models to our client while successfully booking a model who was professional, easy to work with, and FIERCE

Solution: We co-created a professional graphic to promote the casting call online. We collected images from models by using social media, and Google Drive to share with our client. We successfully booked a model that met the client’s requirements.

Additional Client Feedback

“I hired Giselle´s PR services for my artist K´REAM press tour in Atlanta. Foremost, I love Giselle´s energy. She is ready to rock, very positive and keeps communication flowing at all times. She delivers promptly and is very creative. She is reliable and trustworthy. I have already extended my agreement with her. Thank you for such a good job Giselle.”

–Susan Dilworth, International Publicist, Dilworth PR

“Giselle helped me register with the State of Georgia Secretary of State for my LLC. Giselle is very bright, tactic, and aware of the process; so it was expedient and error free. After working with Giselle Ave. I felt accomplished.”

–Ezzy Akhirome, CEO, Echo Alpha Custom Computers

“Giselle is an energetic progressive professional on the rise that always seeks to provide greater results than promised. I have hired Giselle for brand marketing, even planning, as well as social media management. She has never failed me and I always get referrals from Giselle because she believes in networking Awesome Lady!”

–Tanya Clark, Cosmetics Manager at L’Oreal

Tanya TC Artistry

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