Spelman College 10 Day Startup Challenge
We served as Mentors for this exciting, 10-day startup challenge here in the heart of Atlanta’s HBCU Pride: Spelman College. This role allowed us a chance to inspire the next generation of entrepreneurs, leaders, and bright-minds through rapid problem-solving and innovation. Check out the event details here!
Health Communication Specialist
The client, Centers for Disease Control and Prevention, wants a new way to share science in a mobile-ready, user friendly format. As a full-time employee of Northrop Grumman Corporation, I am responsible for the design, creation, communication strategy, and implementation of a new, mobile-ready website with searchable answers to the client’s most frequently asked questions. I created a content strategy and management system to help our customer achieve their goals.
In addition to creating a logo for our client, we created a digital footprint including a website, domain mapping, UX testing, e-commerce solutions, and branding. Our client was able to use our solution to design the website to their liking.
Public Relations Consultant
Created landing page for client to garner a new audience online. Responsible for all written content for client’s website redesign of WhoIsSnoop.com.
As a personal brand manager for client Mychel “Snoop” Dillard, we created a website to help our client create and share her journey as a serial entrepreneur with the world. Our client saw a 60% increase in her digital footprint, growing from 4,000 to 10,000 followers on Instagram within a 4-month benchmark. We landed media placements on popular news outlets including The GA Voice, Creative Loafing, What Now Atlanta. We also provided on-demand content solutions to support our mission of an enhanced personal brand including copywriting, internal communication, brand placement, PR campaign management, and brand activations.
“I am very grateful to have had the opportunity to work with Giselle. She is such a great writer, I look forward to reading her future work.”
–Mychel “Snoop” Dillard, Serial Entrepreneur
Communication Strategy Consultant
Served as lead Communication Specialist for Intecoo Group—a millennial driven agency that believes in creating and cultivating communities of influencers who love the brands they work with. Among duties included creating a sophisticated communication strategy such as content marketing, newsletters, social media management, media partner relationship management, and external/internal communication.
Leadership Forum Panelist
Google Hackathon Mentor