Will the REAL Creators, please stand up! Over the past century, Creators have gotten a bad rap, even though we literally make the world go around. One of the age-old questions that Creators like myself are often asked, “So, how will you make money?” Meh.
What I’ve come to realize is that the reason the artist/creative industry is so hard to make a living from is because creators have the power to shift reality. We can create one thing, and it can shift consciousness, on a large-scale! Nevertheless, this blog post is a message to fellow creators, the market has finally caught up with us and it’s now our turn!
From Industrial Economy to Creator Economy
Prior to the last decade, our world ran off of industry. Hence, why college was such a big deal. It was a pathway into industry. But do you want to know the most desired job for today’s youth? Over 75% of youth today want to be YouTubers. They want to be Creators.
Things have changed, and the time is now to get on-board. Our parents generation endured the rise and peak of the industrial economy. An industrial economy is a type of economy in which the primary means of generating wealth and income is through the production and manufacturing of goods. In an industrial economy, businesses are typically focused on the mass production of standardized goods, such as automobiles, electronics, and other consumer goods.
Industrial economies are often characterized by large factories, assembly lines, and advanced technologies that enable high levels of production efficiency. In general, industrial economies emerged in the late 18th and early 19th centuries and were driven by technological innovations such as the steam engine, which enabled the mechanization of manufacturing and production processes.
We are moving from a industrial economy, into a creator economy. Welcome!
First, let’s define what is a creator. Personally, I think we are all creators.
But here’s a list to help steer our conversation:
- Writers: People who write books, articles, essays, poetry, or any other form of written content are creators.
- Musicians: People who create music, whether it’s composing, singing, playing instruments, or producing, are creators.
- Artists: People who create art, including painters, sculptors, photographers, and graphic designers, are creators.
- Filmmakers: People who create films, whether it’s directing, producing, writing scripts, or acting, are creators.
- Entrepreneurs: People who start and run businesses, whether it’s creating products or services, are creators in their own right.
- Social media influencers: People who create content on social media, such as videos, photos, and written posts, are creators.
- Chefs: People who create culinary masterpieces, whether it’s through cooking or baking, are creators in the food industry.
- Fashion designers: People who create fashion designs, whether it’s clothing, accessories, or jewelry, are creators in the fashion industry.
- Architects: People who create building designs, whether it’s for homes, offices, or public structures, are creators in the architecture industry.
- Game developers: People who create video games, board games, or card games, are creators in the gaming industry.
What Is The Creator Economy?
The creator economy refers to a growing ecosystem of individuals who earn a livelihood by creating and distributing their own original content. It includes creators who produce digital content such as videos, podcasts, music, writing, photography, graphic design, and social media posts, among others.
The creator economy is a $250 billion market, according to Goldman Sachs analysts.
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The rise of social media platforms and the increasing accessibility of tools for content creation and distribution have enabled creators to build and monetize their own personal brands and reach audiences directly. Creators can generate revenue through various means such as advertising, sponsorships, merchandise sales, and direct-to-consumer subscriptions or payments.
The creator economy is also characterized by the emergence of new platforms and marketplaces that connect creators with audiences and facilitate transactions. Examples of such platforms include Patreon, Substack, OnlyFans, and Cameo, among others.
The creator economy has been growing rapidly in recent years, and it is estimated to be worth billions of dollars. It has provided new opportunities for individuals to pursue careers in creative fields and has democratized access to content creation and distribution.
Are You A Creator? If So, Keep Creating.
As a lifestyle blogger and creator myself, I know firsthand the importance of continuing to create in order to be successful in your career. Creating is more than just a hobby, it is a way of life. It is through creation that we can shift reality, not only for ourselves but also for others. The act of creating allows us to bring our unique vision to life and share it with the world. When we continue to create, we open up endless opportunities for growth, innovation, and success. It is through creation that we can inspire, uplift and make a positive impact in the world.
Brand-direct deals are the largest source of income for creators.
https://www.goldmansachs.com/insights/pages/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027.html
In a world that can often feel stagnant and unchanging, creators have the power to disrupt the norm and make a difference. Whether you’re a writer, artist, musician, or entrepreneur, it is important to keep creating and pushing yourself outside of your comfort zone. This is what separates the successful from the rest, the willingness to keep creating and innovating even when faced with challenges.
When we continue to create, we tap into a state of flow that allows us to produce our best work. This not only benefits our careers, but also our mental and emotional wellbeing. By giving ourselves permission to create, we can find a sense of purpose and fulfillment in our lives. So, if you’re a creator, keep creating!
Push yourself to try new things, experiment with new mediums, and never stop exploring your creative potential.
Giselle Avenue 