Hey there, fabulous souls, ghouls, and goblins! Trick or treat? Well today, I’m giving you a treat!
It’s your girl Giselle, and today we’re diving into the competitive world of influencing. As an influencer, I’ve had my fair share of brand collaborations, wins, and losses, and I’ve learned a thing or two about the art of negotiation.
Let’s face it, it’s not just about promoting fantastic products; it’s also about securing your bag.
Started…
Over a decade ago, I embarked on a journey that would eventually lead me into the captivating world of being an influencer. It all began with a blog – a platform for me to share my thoughts and experiences with the world. I started small, focusing on the things I was passionate about, and gradually, my voice resonated with an audience that grew as the years passed. Early in my career, I had the incredible opportunity to work as a Brand Ambassador for renowned names like Procter & Gamble’s My Black is Beautiful campaign, the essence festival, and prestigious TV networks like MTV and BET.
However, it was during this time that I noticed a significant shift in the marketing landscape. Brands were beginning to invest more in their online presence, and the rise of the digital era led to an entirely new era of advertising and content creation.
The era where PEOPLE became the new “BRANDS.” That’s why I created my Personal Branding Digital Masterclass, because the people need to KNOW that they are the new Brands. If you’re reading this, you’re probably a really dope brand in the making.
This transformation inspired me to pivot. I realized that the content I was creating, my unique perspective, and my ability to connect with my audience were highly sought after by companies and influencer marketing marketplaces. I started receiving a ton of inquiries, all expressing interest in collaborating with me, offering not only gifted collabs, but also monetary compensation. It was a turning point in my career, and I embraced this shift with open arms. The rest, as they say, is influencer history.
So, if you’re looking to level up your influencing game and secure those well-deserved paid brand deals, I’ve got you covered with five top tips!
1. Know Your Worth
First things first, fam – know your worth! Never underestimate the power of your influence. Before you even think about negotiating, do your homework. Understand your reach, engagement rates, and the unique value you bring to the table. Knowing your worth is the cornerstone of successful negotiations. Start with a big number that will make you feel comfortable, then let the brand bring the number down to a figure that you’ll work with. But don’t start small, start big!
2. Do Your Research
Now that you know your worth, it’s time to get your research game on. Study the brand you’re interested in collaborating with. What are their values, target audience, and previous collaborations? This knowledge will not only impress the brand but also help you tailor your pitch to their specific needs and goals.
Always assume every inquiry is legitimate, but be cautious and avoid sharing personal information. Follow the necessary steps until the very end. While some inquiries may turn out to be scams, it’s crucial to remain open to all possibilities. Remember, the world of influencer marketing is still growing, and skepticism is natural. Trust your instincts, but don’t dismiss any inquiries without proper consideration.
3. Be Professional
When you’re reaching out to potential brands or responding to their inquiries, professionalism is key. Craft a well-written email or message. Use AI like ChatGPT to really hone in on your tone and goal when communicating with brands. Clearly state your intentions, how your collaboration will benefit them, and what’s in it for you. Your approach should scream, “I’m here to get things done!”
4. Be Clear About Expectations
Clarity is your best friend in negotiations. Clearly outline what you expect from the brand and what they can expect from you. This includes details like the scope of work, deliverables, deadlines, and, of course, the moolah. Ambiguity can lead to misunderstandings, so be crystal clear. Don’t leave any room for miscommunications.
5. Be Flexible and Open to Compromise
While it’s crucial to know your worth, it’s also important to be flexible. Sometimes, the brand might have a budget or conditions that don’t align with your initial expectations. Be open to compromise, but never compromise your values or standards. The goal is to find a win-win situation.
Remember, influencers, you’ve got the magic touch! Negotiating better-paid brand deals is all about confidence, professionalism, and clear communication. Don’t be afraid to shoot your shot and secure the deals you deserve. Your influence is valuable, and it’s time the world knows it. Get out there and show them the magic that is YOU!
Do you have any negotiating tips or success stories to share? Let’s chat in the comments below. And don’t forget to keep spreading positivity and making the world a better place—one influencing step at a time.
Until next time, keep shining!
Goddess Giselle
Giselle Avenue 
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