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#MBIB Road to Essence Music Festival 2014

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Giselle Climpson

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#MBIB Road to Essence Music Festival 2014

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April 28, 2014- Atlanta, GA– The 2014 Road to Essence Festival was full of high energy, notable brands, live performances, empowerment sessions— and freebies!!! This past Saturday, Essence Magazine in partnership with Wal-Mart hosted the kick-off to the Road to Essence Festival right here in Atlanta, GA. I had the pleasure of working as a brand ambassador for Procter & Gamble, the company behind many of our favorite products including Puffs, Charmin, Cover Girl Cosmetics, Pantene Pro-V Hair products, and many more!

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Giselle & Alesha Bell

The festival opened up with live performances from Syleena Johnson, Avery Sunshine and closed with a crowd favorite, R&B Recording artist, Tank. The Essence Festival is celebrating 20 years of empowerment and entertainment at this year’s festival in New Orleans. Be sure to plan to attend this July and be on the lookout for the next stop on the Road to Essence Festival 2014!

Check out the pics below!

 

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Pagion, Media Personality and Host for the Day
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Chyna, Naturalista at the My Black Is Beautiful tent


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My Black Is Beautiful!

 

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2 responses to “#MBIB Road to Essence Music Festival 2014”

  1. Macy’s Celebrates Black History Month in Atlanta with Taye Diggs, Jurnee Smollett-Bell, and more! | Giselle Ave. Avatar
    Macy’s Celebrates Black History Month in Atlanta with Taye Diggs, Jurnee Smollett-Bell, and more! | Giselle Ave.

    […] I find joy in analyzing the behaviors of brands from an overall perspective.  When I attended the Essence Music Festival in 2014, I noticed which brands had high visibility and targeted our culture, such as […]

    Reply
  2. 3 Reasons Why Your Brand Needs A Story – Giselle Ave. Avatar
    3 Reasons Why Your Brand Needs A Story – Giselle Ave.

    […] get their stories told. Among these brands include the Centers for Disease Control and Prevention, Procter & Gamble’s My Black is Beautiful campaign, and Intecoo— a digital marketing agency, with millennials in […]

    Reply

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Welcome to Giselle Avenue. I’m Giselle — Wife, Mother, Creator, and your spiritual guide to living an authentic, abundant life. I share my journey here as Belle in the City and host The Goddess Giselle Podcast on YouTube.

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