Event Recap: SparkTogether Conference Uses The Power of Storytelling to Empower Marketers

If there is one thing we’ve learned as a collective over the past few weeks is that things are changing. From new leadership at Twitter, followed by massive tech layoffs, and the dramatic fall of a once promising cryptocurrency blockchain — we are in the midst of a massive shift across industries, whether we like it or not.

But, all is not lost because change suggests that something new is right around the corner, and personally I’m okay with change that pushes us forward rather than playing it safe and following the age-old mantra of “that’s just how things are around here.”


Embracing What’s Next

In this season of rapid change not only in business, but even in our personal lives, I am stretching myself and really honing in on what’s next, and what’s new. Frankly, the things we were taught ten years ago, really don’t translate well in the world we see evolving right before our eyes.

When it came to traditional advertising, for example, you needed big budgets, talent, entire production teams, and primetime ad placements like the Super Bowl! But nowadays, you really just need twenty bucks, a few great product photos, and a Facebook Ads account, literally.

It’s funny how quickly things change, but change gives us room to grow and to learn from others that may have a different perspective on life and work. That’s where the power of storytelling comes in. When we share our stories, we help shape new realities kind of like the story I’m about to tell you right now.


SparkTogether Conference 2022

Photo Captured from the official SparkToro Website

Last week, I attended my first ever virtual conference hosted by SparkToro — a software company founded by Rand Fishkin and Casey Henry, based in Washington State, USA.

SparkToro believes high-quality market research and audience research should be available to everyone, not just tech giants and those with huge budgets.

https://sparktoro.com/about

The conference had over 300+ virtual attendees and gathered some of the top voices in B2B (Business-to-Business) Marketing to share their stories of success and failure, paired with real numbers and data — not the fluffy stuff that’s filtered for social media.

Overall, the conference was amazing! SparkTogether was a 6-hour webinar style live streaming event hosted using Goldcast — a live event streaming platform, and even had a live chat feature which made the conference even more engaging throughout each session.


Illustration created by conference attendee Joyce Chou / @Joycewchou on Twitter

5 Pro Tips from SparkTogether 2022

A special thank you to Amanda Natividad for the invitation to attend this virtual event, it was a great day. As a solo entrepreneur, I found so much value in spending the day among fellow marketers and digital creators that speak my language!

Without giving too much of the sauce, I mean you just HAD to be there — I’m sharing 5 key takeaways from the conference, along with all the details on how you can be sure to attend next year’s event!


  1. Our approach to sustainable growth– start with the best leading indicator of growth: customers. Identify blockers or gaps in customer growth, then design projects, processes and campaigns to close those gaps. // Asia Orangio, Founder, DemandMaven
  2. Here are four pillars of great social media content: educates, engages, empowers, and entertains. // Ross Simmonds, Founder & CEO Foundation, Inc.
  3. Create attention-grabbing content online.
  4. If you want to attract high-visibility opportunities, practice what you preach!
  5. Understand your audience, and most of all, have fun and be creative! // Adrienne Sheares, Fouder ViviMae Labs

SparkTogether 2023

The SparkTogether team is planning for an in-person conference next summer in Seattle, so be sure to visit their website to learn more about their products and resources, and give them a follow on Twitter to stay social!

Cheers to powerful storytelling, I can’t wait to learn what happens next!

Goddess Giselle

Author: Goddess Giselle

Welcome to My World of Imagination! I’m Giselle, also known as Goddess Giselle. I’m the Founder and Creator of Giselle Avenue - a space in the metaverse to fully express myself. When I'm not creating here on the Ave. I'm spending time with my loving Husband, Corderius and our long-haired 5 year-old, gray cat -- Mister Sidney. Thank you for traveling, be sure to stop by every page here on the site!

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